The Role Of Protein Misfolding And Aggregation In BSE

When a protein misfolds it changes its behavior and function. If it becomes hydrophobic after once being polar. The properties and functionality of the protein argon no longer useful to the organism and disaster results. PrPSc is hydrophobic, it avoids water inside of the cellit attracts and attaches other proteins to misfolds and become hydrophobic Misfolding spreads because the PrPSc act as chaperone proteins to substitute PrPc TO PrPSc and cannot be converted back to PrPc.The normal homeostasis would be reached and health regained by PROTAEOSOMES (protein destroyers) eating the corrupt PrPSc proteins BUT.. These ar not recognized by the protea almosts and so are not destroyed. They keep multiplying and they clump to have gother and aggregate inside the cell and the cell stops doing its normal work and eventually it dies. Prion Wikipedia, the free encyclopedia. (n. d. ). Retrieved November 23, 2013, from http//en. wikipedia. org/wiki/PrPSc How enzymes work Enzymes are complex p rotiens whose main function is to reduce or speed up the energy required for a reaction to take place.This happens thru the enzymes ability to break or shit a bond within a substance that results in 1 or 2 new substances without changing the protein configuration of the enzyme itself this keeps the enzyme available to continue its work. The ambit on the enzyme where the work takes place is called the active site. The specific molecule that becomes transformed is called a substrate.It seems to me that enzymes with the suffixes dehydrogenase break up substances and sythetase combine substances to make new products. Anaerobic Glycolysis occurs when at that place is continuing muscle activity. This produces some ATP for continued muscle work but not a whole lot. Lactic acid builds and eventually the muscles get fatigued and activity must stop. The blood then diffuses this lactate to the liver where it is converted back to glucose and enters into the citric acid cycle and more ATP i s created.If a certain enzyme were to be lacking in the citric acid cycle if would grind it to a halt, ATP enery would not be produced and cell death would occur is one of the assisting molecules that help the electrons cross the intercellular membrane of the mitochondria. The electrons are then passed from enzyme to enzyme in the inner membrane of the mitochondrion, in an energy gradient and they lose some of their energy at each step. This transfer which causes in a high concentration of H+ protons is what results in the phosphorylation of ADP to ATP (and energy).The final transfer involves the combining of electrons and H2 atoms with oxygen. This forms water. The molecules that take part in the transport of these electrons are referred to as the electron transport chain. Oxaloacetate is the first substrate to bind to the enzyme. This induces the enzyme to change its conformation, and creates a spine site for the acetyl-CoA. Only when this citroyl-CoA has formed ordain another conformational change cause thioester hydrolysis and release coenzyme A. This ensures that the energy released from the thioester bond cleavage will drive the condensation. Oxaloacetate will be regenerated after the completion

Identify the differences between Unitary, Confederal and Federal systems of government

A establishment activity is usu all toldy the central source of spring in either country. There are different types of government with the main ones being unitary, federal official and confederal. Each one of these governments has a unique of governing which is distinct making it different from others (Isawa. 1994).Unitary government is a form of government where military force is centralized and the local authorities are in charge of all functions of the local government. In roughly cases unitary government governs cities or states that are big enough to operate independently (Isawa. 1994).Confederal government is where power is diffused and the regional governments have powers to come up with policies. Every state has its own way of operating(a) although there may be a common currency to make trading between the states easier (Isawa. 1994).Federal government is where power is centered on one organ. Every state is governed by one government which is the federal government. It is the supreme center of power. A perfect honorsuit is that of the United States of America (Isawa. 1994).Define and give one example for each of the four policy areas Distribution, Extraction, Regulation and Symbolic Output. Be clear in your definitionsThe policy of dispersion refers to the bearing in which governments ensure equitable distribution of resource in all areas without favoritism or discrimination. It is the responsibility of the government to ensure that resources are distributed equally.When a government is in power it represents the inte stand-in of all people in the country. It is therefore the responsibility of the government to ensure that every citizen in the county has access to the resources visible(prenominal) in the county without discrimination or favoritism (Isawa. 1994).The policy of extraction regulates the manner in which natural minerals are mined. In many countries, natural minerals tend to be exploited by those at whom the minerals at their dis posal. For this reason, governments of various(a) countries come up with extraction measures that regulate the manner in which the minerals are to be extracted. This is to ensure that the extraction is not overdone, thus causing harm to the environment.Minerals play a key role in promoting the saving of a country. This is because minerals are not common and once mined they are exported thus bringing capital income to the country. Some citizens may want to take over the extraction process at the expense of the rest of the citizens (Isawa. 1994).The policy of regulation refers to the manner in which the government regulates the behavior of its citizens. This is mainly done through law enforcement agencies and it is meant to ensure that citizens abide by the laws that are set out by the government.A country that is unruly and surreptitious has higher chances of low development and growth. It is for this reason that the government controls the manner in which its citizens behave (Is awa. 1994).They control the manner in which they move, they communicate and they carry out their daily activities. All these activities contribute to a successful government and a successful country. They are all part and puzzle of every government regardless of the ashes of government.ReferencesJohn, Isawa. (1994). Systems of government National Council on Intergovernmental Relations. New York SAGE.

A Resort with a difference

This exit be a resort that is customized for Christians though give be open to all as far as they maintain the culture of the place. Different services allow be offered including foods and drinks, conference facilities, sports facilities, accommodation, entertainment and spiritual maintenance facilities for Christians.Services will be offered in a serene environment and no alcoholic drinks or opposite unchristian behaviour will be allowed in the place. Spiritual nourishment facilities will include Christian literature, music and teaching sessions.The Resort will be unique in that besides offering requisite services it will maintain an environment that will encourage socialising and at the same metre provide spiritual nourishment. All facilities will be provided with great consideration on nurturing good ethics and personal developments.The Resort will be a substitute for the local pub or nightspot only that services and facilities will all be geargond not only on socializat ion and entertainment but both on spiritual and physical development. There are many lot who would like to benefit from facilities offered in pubs, resorts and clubs but their moral values, faiths or public standing prevent them from firing to such places due to the nature of provision of services in such places.However, a Resort for Christians will be unique and will provide the modest environment that such muckle require they will be able to watch football, popular TV programs or a movie in a place they are comfortable in and with the company of people they would prefer to be with. The churches and other Christian organisations have numerous meetings and visitors and will be easily lured into using this kind of resort because of the perception that it is a Christian place.In the next five weeks the Resort will be in the incubation achievement. In this period we will be preparing a kibibyte opening of the Resort. We will do in-depth publicity of the up-coming Resort and the grand opening event. Publicity will be done by dint of print and electronic media, billboards and direct office to prominent people.In this period the Resort facilities will be prepared thoroughly and decorated in assemble to be The incubation period will end with a grand opening of the Resort which will also mark the entry into the penetration stage. According to NetMBA line of credit Knowledge Center website (http//www.netmba.com/marketing/productlifecycle) during the introduction stage, the primary goals is to establish a market and build primary demand for the product class.We would do this through intense publishing the resort by the grand opening and continued advertisement. We would invite prominent people in the society, especially those who have a reputation of modesty, to grace the occasion. We will then also stick to a penetration pricing strategy by offering favourable pricing for our products for the first month of our operation.As the business grows we will con tinually evaluate the service provision systems in the facilities and ensure we offer tone services. This is because, as cited in NetMBA Business Knowledge Center website (http//www.netmba.com/marketing/productlifecycle), as a product moves through the different stages of its life cycle, it necessitates change of the marketing strategy thus calling for continuous evaluation and re-adjustment.We will establish a modest and unique culture in order to ensure that our services are different from others. This product differentiation together with continued promotion will ensure that our services are preferred. We will also invest in technology so as to increase efficiency and persuasiveness in provision of services.We will maintain a well detailed website and establish links with change of location agencies. We would evaluate our business continually and increase or reduce the services we offer and how are they are offered. This will be geared toward maintaining our services as differ ent from those of our competitors and ensuring cost effectiveness. We would also keep on exploring new ways of promoting our services so as to maintain our market share and to compete effectively.ReferencesNetMBA Business Knowledge Center. The Product Life Cycle. Retrieved January 07, 2008 from http//www.netmba.com/marketing/product/lifecycle

Marketing Planning Process of H&M

Contents Ack like a shotledgements Introduction Methodology textual matterbooklist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item Appendix Ack presentlyledgements I would like to Thank Frances Smith and all the ladies at Invest Union Ireland for all of their help and support throughout the forge of this assignment. Their contri only whenion has been truly appreciated.Introduction In secernate to understand the merchandise Planning do it is important to first know what the term, merchandiseing Planning address means. foodstuff programning is the function by which c erstwhilernes analyse the environment and their capabilities, decide upon courses of grocery store place action and pulmonary tuberculosis those finiss. (Jobber, 2006) It is besides important to ac intimacy the different comprises and types of the process and which is best for th e troupe. Methodology Information has been gathitherd from a wide prevail of sound and non-biased secondary resources.Statistical information, information on profitability of the comp whatever(prenominal)s tradeing environment has been sourced and analysed from sites much(prenominal) as Datamoniter, Mintel Oxygen, key Note and Lexis Nexus. Further Data and information has been sourced from electronic journals such as Emerald, c ruddyit line websites, respected in the altogetherspapers and The H&M phoner website, from which this trade Planning Process lead be based. Business and grocery storeing theories corroborate been gathered from marketing gurus and scholars such as Jobber, Kotler and Porter. elemental research will in any case be gathered in the form of studying the local H&M stores. The marketing Planning Process. Business Mission commercializeing Audit SWOT outline Marketing Objectives Strategic Thrust Core Strategy Target Markets Marketing Mix Decisions Orga nisation and Implementation s personal manner (Jobber, 2006) 1. 1- The Importance of the Marketing Planning Process. With business operating in an increasingly competitive environment, Having a plan compensates managers a focal point for decisions and actions. (Jobber, 2006) The formulation process gives the familiarity the capability to run successfully and master profitable sales, It makes sense to try to bring some recount to this chaos by judgement the commercial environment and bringing some strategic sense to the process of marketing returns and services. (Tutor2u, 2009) This is why the marketing planning process is precise important to a business it helps to structure tasks and processes by answering all the applicable questions of such as where atomic number 18 we now? , how did we get there? , and where atomic number 18 we heading? in parliamentary procedure to achieve the desired goal. In modulate to fulfill these appropriately exploitation a method of SOS TAC will help to give a structured abridgment as each element relates to an important stage within the planning process. SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan Situation Where are we now? Objectives Where do we want to get to? Strategy How are we going to get there? The Big Picture tactic How are we going to get there? The Detail Actions Who is going to do what and when? Control How john we control, pulsation and fetch the process? . 2- The Advantages of the Marketing Planning Process. The Marketing Planning Process is a large way to provide a well defined path from generating a business mission to implementing and controlling the answer plans. (Jobber, 2006) The advantage of a good marketing plan is that is means that the federation can have a clear picture of what they have achieved and what they penury to achieve in post to determine if a process was successful or if a new addition will be. The planning process means no time is wasted and everyone is on the same path. 1. 3- Strategic PlanningStrategic planning involves managing the direction of the business in gear up to maintain a fit between the organisations objectives and resources and the evolving market opportunities. (Mc Daniel et al, 2008) this concerns the everywhereall direction of the caller-up and not still the marketing sector in give to ensure the crops and services provide by the confederation are meeting the overall objectives. This can be characterized by the Strategic triangle as shown below Figure 1- Strategic Triangle. draw erect (New-paradigm, 2000) 1. 4 Conclusion The marketing planning process puts the companys marketing strategies into action.There are some factors concerning the process as noted. These will now be evaluated in order to ensure the most appropriate methods of the process are universe wasting disease when completing the marketing plan which will be based on the company of H&M. Market Research. *2. 1- *Types of Market Research. Secondary research is divided between knowledgeable and external sources. Internal sources look at records and statistics, such as accounting records, within the whole company while external sources focus on reports and information from outside the company, such as census reports and periodicals.This gives a good indication of not only how well a product may do within the company but as well as helps the business to understand the market for this product and give them a competitive edge. Primary information involves getting current data directly about the product and focus groups, and online surveys. This helps to ensure that the information is directly specific to the demand to the business as it is personal to them. 2. 2- Contribution of Market Research to the Marketing Planning Process. 2. 3- Conclusion.It is now clear that market research is imperative to a good marketing plan as it collects the data that businesses exigency in order to succeed. It is now vital to look at the marketing audit for H&M in order to evaluate the strengths and weakness of the company for a good SWOT analysis. 3. 0- H&M background. Hennes & Mauritz is one of the largest fashion retailers to hit the high street with around 18000 stores worldwide, employing around The 73000 hatful. H&M was first established in Vasteras, Sweden in 1947 by Erling Person.The company has grown self-coloured ad now offers a team of 100 in house designers to create their lines of mens, womens and childrens habiliment and do a turnover of SEK 104,041 million in 2008. They also sell their own brand of footwear, accessories and cosmetics. H&M do not own their own factories however they do buy goods from over 800 freelancer suppliers round the world, mostly from Asia and Europe. They are also a worldwide store through their online sales and also offer a catalogue of their ranges. H&Ms concept is to offer fashion and type at the best price. (H&M, 2009) See appendix 1 For H&Ms Mission S tatement. 3. 1- Marketing Audit. The marketing audit considers both inner(a) and external influences within the market when make the decisions arisen. There many marketing tools that a company can use when completing marketing audit such as PESTEL analysis and Porters Five Forces which deal solely on the external environment and SWOT analysis which looks at both the internal and external. (Marketing Teacher,2009) H&M are a company whose success is wide blossom out because of the companys abilities to perform full research forwards they make any key decisions.H&M believe A strong brand is increasingly important competitive advantage, (Hennes & Mauritz, 2009). H&M aim to use their methods of communication in order to build the brand both within a long and short term bases. They hope that this enables each customer to have a full understanding of what H&M stands for and to know their way around their H&M store. However there is no mention of their concept of Fashion and look at th e best price anywhere within their marketing campaigns. Figure2- The Marketing Environment 3. 2- Macro- Environment. Economic Environment*- The economic environment looks at the PESTEL analysis which consists of *Figure 3*- *PESTEL* Analysis. Before H&M decides to move into a new market, an assessment is made of the markets potential. Factors such as demographic structure, purchasing power, economic step-up, infrastructure and governmental risk are analysed. (H&M, 2009) Political Companies need to be informed on the political structure of the countries in which they are in diffusion with. These include any government policies, taxes, trading tariffs, any war or conflict as well as internal politics of the country.H&M are concerned with political restrictions and therefore analyse the infrastructure and political risks before broadening. They need to be aware of the countries laws and regulations so as not to break them or class in any way, e modifiedly with their marketing too ls. Things that may need consider would be the VAT reductions, cycle terms, any new laws brought into power, distribution laws and regulation hours of opening, i. e. within Ireland there is set opening hours on a Sunday from 1-6. Economic Before H&M decide on a move into a market they al shipway do a structured analysis to assess the markets potential.Many factors essential be researched here in order to determine the correct decision. Factors to consider include the economic growth of the city. They must establish the citys interest rates as high levels may deter the enthronement because of costs and analyse inflation as it may provoke higher wage demands. They must also establish the need for employment within that area. This is especially important in the middle of a ceding back where companies need to be smart about their expansion decisions. Managing Director of H&M, Rolf Erikson states H&M stands strong and we are focusing on the future.The economic situation is creating g reat opportunities that we are going to take, for example in terms of access to new attractive commercial locations and be in a strong shoes to negotiate. This year we plan to open a net amount of 225 new stores and recruit 6,000 to 7,000 new employees. (H&M Profile, 2009) Social The social and demographics of the country of city must be considered before expansion. They must ensure that there is a market for the age that they are leading and be aware of the attitudes towards fashion and the weather within the demographic area.Lifestyles must be considered here also, with the recession it may not be wise to sell a lot of summer or swimwear within EU with the euro being so bad and less people being able to afford holidays. Also cultural lifestyles must be analysis. For example H&M would have to be careful about expansion within the Far East and how they would market themselves to meet the cultures, i. e. in larger Muslim cities it would be unwise to sell miniskirts or belly tops . They also look at the purchasing power within that particular area to study the buying habits of the customer. scientificH&M aim to use all form of technological communication in order to keep up to date with their customer and with todays market. Their website is their main form of communication and they tactile property it is what strengthens the brand. The website offers a chance to shop online, visit stores, use their virtual changing room to get an motif of how the garment will look and to establish their business concepts. It also provides information aimed at the public, media, potential employees and fiscal markets and get byholders. They also have their own Face book page allow other customers to view from there.They extort on the twitter site also with updates and have their own page on You Tube to transfer Fashion TV. These are great methods of communication although they do have to be careful to filter what is being written and placed on these sites as they do ta rget to teenagers and children. They also must ensure that meshwork pages such as Face book do not cheapen the brand especially as they try to promote themselves as a luxury low cost brand with stores in locations such as 5th Avenue. Environmental Legal Further information on Competitive environment and Marketing Environment is available in Appendix 2 *3. Micro*- Environment Figure 4- drawframe (Learning Marketing, 2008) Micro Environmental Factors- The micro- environment is the internal factors close to the company that have a direct seismic disturbance on the organisations strategy. These factors include Customers H&M believe the satisfaction of their customer is very important. This factor is what provides them with the knowledge to target the appropriate audience which helps to maintain customer loyalty. They believe that this is true of the layout of the store in order to attract their customers. H&M Cleverly devise each store differently, making it unique to causa its surr ounds.They establish this by analysing the customers on the street, the other stores nearby and the traffic flows and relates this to the circumstances of the premises. (H&M,2009). Although this is a clever use of analysis, it is a wonder if they alship canal get it right and if they always cater for the best target audience available and not just the largest. A use of questionnaires, polls and focus groups would be a great way to establish their best target market rather that a factual analysis. Employees Skilled and perpetrate co-workers are one of the main reasons H&M has been able to grow with good profitability for such a long period of time. (H&M, 2009) H&M always strive to employee local employeeswhenever they expand. They use their go through co- workers to help train new staff when a store first opens, For example, When they expanded into the Japanese market the new employees spent time in both Norway and Hong Kong and during this stressful time employees from other stor es are brought bookman lodging to help launch the brand. (H&M, 2009) Today, H&M has around 73,000 employees in 34 countries. Target growth of the companys 10-15 percent new stores every year. For 2009 this means that between 6,000 and 7,000 new jobs will be created. SuppliersH&M always strive to offer the latest, high quality garments at the best price. In order to ensue this is the case they buy in large volumes from only independent suppliers so there are only a small percentage of middle men. They demand efficient distribution and test the quality of the produce at every level to ensure it is at its highest, this is why they ensure their team has an exceedingly high knowledge of design, fashion and textiles. Shareholders H&M endeavours to engage in open dialogue with the line of merchandise market, the media, customers and other stakeholders. (H&M, 2009) Figure 5- Current bundle priceDate- 05/01/2010 Time- 104333 H & M HENNES & MAURITZ AB 2010 Media Figure 6- drawframe (Dai ly Mail, 2009) (See appendix 3) The line featured in 1,500 of H&Ms selected stores and of this Rykiel commented, The Sonia Rykiel for H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. (Lexis Nexis, 2009) Competitors The fashion industry is exceedingly competitive. H&M faces stiff competition from speciality retailers, department stores, mall-based retailers and e-retailers. The company faces strong competition in northern Europe.The following show some companies that are the major competitors of H & M Hennes & Mauritz Marks and Spencer base plc Otto (GmbH & Co KG) Gap, Inc. , The Arcadia Group Limited Fast Retailing This can also be described using Porters Five Forces as noted with Appendix 4. The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. (Strategic Plan, 2008) In order for H&M to develop an effective internal analysis they will need to include the growth strategies, target groups and the marketing mix.There are three marketing tools they need to include within the internal analysis in order to best explain this BCG Analysis ANSOFF Analysis 7 Ps of Marketing Mix BCG Analysis The BCG is a tool which helps the company to rate their products according to the market share and growth rate. The products are then displayed on a two dimensional map showing their position in the market. This is explained below Figure 7- drawframe (Sweska, 2009) Rising Stars- These are products with a high market share and high growth rate.These are products that use large amounts of cash to produce but are very popular and therefore generate a large amount in return. H&Ms rising stars are their collaboration collections with Designers and Celebrities such as Madonna. Dogs- These products have a low market share and low growth rates. These pr oducts are usually discontinued after a short period. Beware of these and strive to minimize the number of dogs within the product range. These products are those H&M develop to aim to be ahead of their competitors but go a little too far and produce a product that isnt commercially appealing. Que*stion Marks- Products with a low market share but high growth rate. These have potential to turn into rising stars in the future if it is developed correctly. These can also be precarious for the company as they are in high demand for a short period but generate a low returns due to the low market share. These are H&Ms high fashion, periodal pieces such as this seasons sequined jackets which were popular during Christmas party season but they are the biggest product to adorn the sale rails. ANSOFF The ANSOFF Growth matrix is a tool that helps businesses decides their product and market growth strategy. (Tutor2u, 2009) Figure 8- drawframe (Tutor2u, 2009) Market penetration Market penetra tion is the send for given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives Market penetration aims to maintain or increase of the market share. In order to do this H&M must continue to look at ways to provide competitive pricing strategies in order to have an advantage over their rivalry, especially as one of the main competitors is Primark LTD.They must provide good advertising to entice their customers. At present they market themselves using their shop window, poster campaigns and the H&M website. They also cleverly market themselves by displaying the prices and any sales promotions on the campaigns however the advertising is usually spread across the whole of Europe and therefore, with their stores basing the phone line of each store on their analysis of the cities customer, it is often very difficult for customers to find these items in their store. cognition is powe r. (Bacon, F, 1597)Market Penetration aims to assist the company in attempts to secure power of growth markets. To do this H&M must have a good knowledge of their market and who their competition is within the market. H&M use very strong promotional tactics in order to promote the company and product, their main advantage of some of their competitors is the H&M magazine. H&M magazine is use to give the consumer a good message on how the company sees fashion, offering not only clothing from the company but also inspiration for trends within both fashion and lifestyle. This is published four times per year. Market penetration looks at ways for the company to increase their number of existing customers and maintain customer loyalty. H&M give a lot of information on their website which is good for customers to have knowledge in a brand they are investing in. However, H&M could benefit from offering some variant of a loyalty scheme like a store card or by providing student discount to keep them ahead of their competitors. Market development Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. (Tutor2u, 2009) There are many accomplishable ways of approaching this strategy, including Expanding into new geographical markets for example H&M launched themselves into Russia in 2009 and are making plans to enter Israel and South Korea during 2010 In order for H&M to develop their marketing strategies with their products, they aim to impress their customers with trends straight from the catwalk for a low price. They aim to keep their brand edgy by re-vamping their old red and white image of the website and packaging to a more colourful and fun print.They also provide special carrier bags when they collaborate with a designer or celebrity. H&M demand efficient distribution and test the quality of the produce at every level to ensure it is at its highest, new ways of fast yet cost effective and eco- friendly distribution is something they should always attempt to find. When developing the market H&M always look at ways to change their pricing policies to attract new customers and create new market segments. Product developmentH&M always strive to develop their products within their existing ranges while staying true to their mission statement, fashion and quality at the best price. (H&M, 2009) They are also expanding existing models in Middle East using a franchise route. This may be a risky move as they will not have full control over the franchised stores Diversification In 2009 H&M launched into a new market by introducing a range of interior textiles for the home under the H&M home concept 2009. This new concept increases the companys strong brand by offering additional choice of lifestyle related products to its customers.In addition, this provides an opportunity for the company to cross sell its merchandise to generate incremental revenue. (Lexis- Nexis, 2009 )- See appendix 5. 7 Ps of Marketing Mix. The 7 Ps are developed in order to produce mutually satisfying exchanges within a target market. (Mc Daniel et al, 2008) They are very important tools for H&M to use when developing or introducing new products into the market as good knowledge of which Ps are important or may need more attention is vital in order for a product to succeed. 3. 5 ConclusionFrom studying the marketing audit for H&M it is apparent that the company display good methods of conducting the marketing audits. However there are changes that could be made in order to increase the brand name and develop their market growth. A SWOT Analysis will now be conducted in order to determine the best course of action for the company to take in the future. 4. 0 SWOT Analysis SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. (My Strategic Plan, 2008) The SWOT analysis is a marketin g tool used to audit a company and its environment. The SWOT analysis is always at the first stages of the planning process, once the research has been conducted, as it helps the marketers focus on the key issues that need to be addressed. (Marketing Teacher, 2009) See Appendix 6 for a full SWOT analysis conducted on H&M. 4. 1 Conclusion In order to maintain success and enhance that success H&M must continue to provide a high level of service to their consumer market.They need to ensure that high fashion, high quality lines are being produced while remaining to be aware of their internal and external environments. In 2010 H&M need to introduce massive collaborations with themselves and other designers or celebrities as this is what keeps them ahead of the competition as well as a continued loyalty to customers to give them the confidence t shop, and shop at H&M. This can be expanded be expanded by introducing a loyalty system of perhaps a store card where the customer can but now an d pay in monthly installments.H&M must do more research into the products they are producing and the fabrics used, especially in childrens wear, as recalls are not acceptable especially with the economic climate. H&M will continue to expand into new and existing markets and must remember to continue to perform high levels of research and analysis before expanding. They may also need to look at new ways to help make the decision as they cannot afford to get it wrong. The company also needs to keep a firm affection on the competition and consumer buying behavior, enhancing resources in this department to ensure a high level of ken is maintained.

Rammed Earth Essay

Despite Rammed Earths extensive use throughout history, its use is still not so popular within the UK. Reason for this is largely due to architects/ Builders not knowing enough about the bodily and sticking to the familiar concrete, timber and brick ways that they know, rammed earth can ofttimes also be comprehend as having cruder finishing and not in keeping with the clean-sharp lined finished which are so often preferred in todays architecture- Though with the appropriate shuttering clean finishes can be achieved. twist with rammed earth is considered to carry greater risk and uncertainty, the material is yes, more suited to arid climates, but change surface in arid climates modern method of construction using rammed earth are being continually tried and tested e. g. in Australia. Rammed earth is a perfectly viable and good material to be used within the UK there is a need to get past the reluctance to use and prove with it more here the climate presents a challenge which can be won in modernistic ways. pic The Use of Rammed Earth within the UK

In part two of Silas Marner Essay

The readers are overly told that that Godfrey is in fact, secretly marry to Molly Farren, with whom he was a child. Dunstan is the only opposite person who is aware of this situation and blackmails Godfrey, threatening to inform the fop, how his handsome son is married to that nice, young women, Molly Farren, and was very unhappy that he couldnt lead with his drunken wife. (Chapter 3 pg 22) Godfrey fears the Squire finding out because he worries about losing his position of the upcoming squire, and besides Nancy Lammeter, since he must irrevocably lose her as well as his inheritance. (Chapter 3 pg 24) So although we are told that Godfrey is, open-faced and good natured, he also could be considered as a very self centered and self serving character. He doesnt face up to the consequences of his actions, and has secrets which he is not prepared to reveal incase they affect his current spiritedness style. Inside, he is very conniving and two faced. When Silas turns up at the Re d House on bracing Years Eve, seeking a doctor, holding a little girl and revealing how a adult female is injured in the snow outside, Godfrey knows straight away who it is and is shocked and afraid.He is worried that Molly every last(predicate)ow reveal his secret to the villagers. There was a terror in his mind at that moment the women force not be dead. (Chapter 13 pg 99) He is more concerned with finding her dead than the possibility of prudence her, because it will leave him free to marry Nancy, and his inheritance will be safe. Yet again to the villagers, Godfrey appears to live the best interest of the women in mind, by making sure she is not injured and to be assistance. but his inner thoughts betray his shallowness and his ultimate self interest. Deeper down there was a sense that he ought to except the miserable wife and fulfill the claims of the helpless child. But he had no moral courageousness enough to contemplate the active renunciation of Nancy as possible as him (Chapter 13 pg 101) Equally, his treatment of Eppie is also self serving. Godfrey has the opportunity to claim her, but chooses not to. Silas says, fill whatso incessantlybody shoes, theyve got a right to take her from me, (Chapter 13 pg 102).His other opportunities include Marrying Nancy (which he does) Starting a fresh, (which he does) having Eppie in the open, but still wedding Nancy, (Which he does not do) Godfrey is anxious but ultimately his attitude is that his life will be erupt in the emerging with Nancy if he leaves his secret behind, if she is dead I shall be a good fellow in the future. (pg 101) Whereas Silas embraces Eppie, Its a lone thing and Im a lone thing. (pg 102) This turns out to be a fundamental change in the lives of the two men.After 16 years, Silas life has changed enormously since taking on Eppie. He isnt as shallow, and always worrying about money because he has a loving daughter who loves him. His work has slowed down, and he now socialize s with the villagers, and has fashionably taken up smoking a pipe More importantly, his opinion has been restored, and is very content because he believes he has everything. Silas did not highly adore smoking but a humble sort of acquaintance in what was held to be good had draw a strong habit of that new self which has been developed in him since he had put in Eppie. (Chapter 16, pg 124) In comparison to Silas, Godfreys life hasnt turned out so positively. He feels discontent that he hasnt achieved anything in his life, because the use of squire has stopped and he feels that he is less than his father. Unfortunately Nancy and he remain childless, and he has no heir. I requisiteed to pass for childless once, Nancy I shall pass for childless now against my wish (Chapter 20 pg 151) Godfrey finally admits to parentage because he wants to adopt Eppie, to be able to draw off her an heir, and continue the family name within the Red House.He wants his child to become a lady and bu ild a punter life. Once more, even though this change may benefit Eppie, ultimately Godfreys reasons are self serving. Eppies response to Godfreys offer isnt as he expected. She declines his offer, as she wants to remain with her father that brought her up from a small child. She doesnt want to be a lady. Eppie wants to live in a way she is accustomed to, with different friends on the same social group as her own. Marrying Aaron would be forbidden if she was a lady, as he isnt upper class.On the other hand, Eppie isnt familiar with Godfrey, and doesnt see him as a father. Eppie would be lost without Silas, as they do everything together they drink from the same cup. Eppie fears of Silas going back to his old ways if she leaves him and wants to stay loyal to him, as he was the one who took her in as his own. I bottomt feel as Ive got any father but one Ive always thought of a little home where hed sit in the corner, and should fend and do everything for him I cant think of no othe r home. (Chapter 19, pg 150)With the arrival of Eppie, both mens lives have been changed in very different ways. Silas is content with his life, his faith has been restored and his social life is better than ever. Whereas, Godfrey is disappointed with the arrival of Eppie, as he had all he ever wanted until she arrived, and his secret had been kept safe until then. Silas life in Lantern Yard consisted of faith, love, trust and relationships. After universe framed and removed from the church, he decides to move to Raveloe, where he isolated himself from the community.Then his gold was stolen from his home, by Godfreys younger brother Dunstan. While Silas is out, Eppie then appears on his doorstep on New Years Eve, by and by her mother left her while she was injured. Silas takes her in and cares for her as if shes his own blood, believing she is a sacrifice from god to replace his gold. From the up bringing of Eppie, he manages to bring himself out of isolation and regain his fait h, relationships, jimmy and love. Eppie was beneficial to Silas in more ways than one. In Godfreys life, though, his secrets are hidden from the beginning until Eppie arrives.When he realized it was Molly outside Silas house, he was more concerned with finding her dead than alive, to prevent his secrets from be published. The main opportunity was to claim Eppie, but at first, he thought that his life in the future would be better with Nancy if Eppie was remained unclaimed. Unfortunately Nancy is unable to have children and produce an heir for him. This is when Godfrey realizes, as her biological father, that she could be that upcoming heir he desperately needs, to prevent his name leaving the Red House as a Squire.Godfrey puts forward an opportunity to Eppie, for her to move in with himself and Nancy, as, he would provide her with a better future. Eppies response isnt as he expected she says no The reason is that Eppie doesnt want to lead the life of a lady, and have to change t he social group of which she is part. Eppie wants to remain with Silas and look aft(prenominal) him until the end, just like he has cared for her. This choice of Eppies, has rewarded those who nurtured her in this case, Silas. Overall, George Eliot wrote this book as a very moralistic novel.Silas deserved to be loved by Eppie as he provided her with a loving home, family and religion all out of the goodness of his heart. So when Eppie decides she wants to stay with him, it rewards him and returns his gratitude. On the other hand, all of Godfreys choices were self serving. In the beginning he had an opportunity to claim Eppie from Silas, but failed to, supposing that his life will be improved with Nancy, without the difficulties of Eppie. after on in the novel, he recognizes he made the wrong decision, as Nancy is unable to produce any heirs to take his place.Once more his actions are convenient for him because, he now realizes that Eppie could take that that position. In ill wil l of this when Eppie declines his offer, he deserves it, as in the past he has been a selfish coward. Therefore it proves that life can change, because of the path you choose to lead Kate Martyn English Coursework 1 Show poke only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Elasticity Essay Example | Topics and Well Written Essays - 500 words

Elasticity - Essay Example wedded an increasing price for corn, farmers will tack to producing corn rather than corn substitutes like soybeans. In addressing the equal of an increase in the take aim for corn resulting from using corn as an alternative energy source, it is expedient to understand the determinants of demand. According to Mankiw (2007), the determinants of demand or the variables affecting the quantity of the good demanded are price, income, prices of related goods, tastes, expectations, and turning of buyers. While movement in prices represents a movement along the demand curve, the demand curve shifts leftward or rightward based on changes in income, prices of related goods, tastes, expectations, and number of buyers. The determinants of demand or the variables affecting the quantity demanded of a good are identified in Table 1. Table 1. Determinants of Demand Source Mankiw, 2007, p. 69 When the demand for corn increases when corn is utilized as an alternative en ergy source, we can represent the situation as a rightward shift in the demand curve. This is shown in Figure 2 where the right ward shift in demand is represented in the movement from D2 to D3. Figure 2. Shifts in Demand Curve value of Corn Quantity of Corn Source Mankiw, 2007, p.